SEO. Why you Should Learn the Basics.

I know exactly how overwhelming it can feel when you know it’s time to start doing different things to improve your beauty business. There’s a lot of fancy abbreviations flying around these days, it can be hard to make sense of it all. I’m going to explain what SEO is, and why it could be a powerful way of generating organic traffic to your beauty business.

SEO stands for ‘search engine optimization’. This refers to your websites ability to show up on a search engine results page (aka SERP). When people want to know about the best beauty bar in the area, they type in “best beauty bar near me” and you want your business to show up in the first few listings that are displayed - before someone needs to scroll down, because they may not bother to scroll down.

SEO practices aren’t as hard or intimidating as you might initially think. SEO is based on ‘keywords’ strategically placed on your website and other content, so that the search engines can index your page properly - telling the search engine that your website is in fact relevant for those keywords.

For example; Lucy is looking for a new hair salon, so she goes to Google and types in the search bar (or speaks to Siri) and writes “best hair salon near me” or “best hair salon in “x” town”. The first few results that show up, are likely the options that Lucy will refer to. Lucy is not likely to scroll down the page to look at other options. She may, but, she may not. So, you want to rank as high as you can on the results page. Is this starting to make sense?

Keywords are the words a potential customer uses to find your business online. It’s also highly effective in your social media content, image file names, alt tags, video titles and descriptions… I think you get it. All of the strategically placed keywords are telling the search engine that your website is the most relevant result - and that must be what the searcher is looking for! Choosing the words that your customers would use in order for them to find your business - this is the key.

First you want to know what words people are using to find salons in your area. Keyword research is about finding the best, most relevant words to use. It also is important to know which words your competition is using. So, you can see that this isn’t as difficult as you may have originally thought, but it definitely can be time consuming - so you may want to hire an expert!

K.E.Ys To Beauty is now offering digital marketing services for your beauty business! Growth strategies, SEO and keyword research, Social media management, web design, automation set up, email marketing. Click the link below if you are interested in receiving a booking link for a consultation:

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Digital marketing is the future for any business - but especially beauty businesses. Let us help your beauty biz stay on top of it, so that you can keep growing by attracting new customers.