Why 'Merch' Is The Best Thing You Can Do for Your Beauty Biz in 2024

You've been working hard. You have done a great job at refining your craft. You have built a consistent clientele who adores you and your work. You likely have curated the vibe of your salon; boho chic, luxe glam, cute and quirky, retro... you have done a beautiful job! What more could you possibly do?! 

Create a Culture and a Community with Your Beauty Biz Clientele

Your clients have grown to not just know you and like you - but love you and value you! As a way of extending that feeling and relationship beyond your styling chair, you could create line of merchandise! Coffee mugs, travel mugs, t-shirts, hoodies, baseball style hats... even socks! Not only will your clients love this new merch, but they will love continuing to support your beauty biz by walking around town in their new hoodie and will tell all their friends about it. When they get stopped at the grocery store with someone asking where they got that cute t-shirt, they can refer them to your business. So it's community building, and marketing.

Revenue Beyond Providing Beauty Pro Services

Let's be honest... as much as our chosen career as a beauty pro is deeply rewarding, and fun - it can be very physically demanding. Setting up other ways to generate revenue for your beauty business is just the smart thing to do. Having multiple offers for your highly engaged clientele will have them thrilled to snag your latest merch. If you don't know how to set this up, or would like a free 30 minute consultation to come up with a plan, connect with me here.

Keep Your Beauty Biz Community Connected Through Newsletters

An important way to stay in touch and keep your clients in the loop is through regular email communication. Newsletters are a great way to let your clients know what to expect with things like your upcoming holiday schedule, seasonal promotions, new merch items release, and more. It's also a great idea to regularly check in with your clients and get their honest feedback. These clients may have been with your beauty biz forever, but it's always good to give them a chance to share their honest feelings or suggestions. You can do this by sending a link to a google form as a survey or questionnaire. This way, it gathers the responses and generates charts based on the data retrieved. It's a good way to know what's working in your beauty biz and what needs to be improved.

Grow Your Salon Culture with Merch

A lot of beauty service providers and salon owners focus only on providing services and creating content - which is excellent! As independent beauty pros, salon owners, and beauty entrepreneurs and content creators - imagine we actually focused on an even bigger picture? The entire vision... the whole brand. Not just the physical services and content, but community and culture. What could that turn your business into? What would you be most excited about? What else would you add to the vision? I think sometimes we reign in our ideas because it feels to big and scary, and therefore we tell ourselves it's unachievable for us - but that's not true. If you can envision it, you can create it. There are massively successful people that have created a big business that includes not just merch, but courses, masterclasses, retreats, YouTube channels.... it can be done, so don't sell yourself short.

Beauty pro merch can be just the beginning. Check out our beauty pro merch here.

For a free 30 minute consultation, connect with me here. Let's make your vision a reality.